Transforming our “Long Life” concept into reality.

Joy that emerges from a process of trial and error

Mitsubishi Mahindra Agricultural Machinery Co., Ltd.
Design Department
Development and Design Division

Yoichi Agawa(10 years with the company)
Why I joined the company

I was always interested in manufacturing, and I majored in engineering when I was a student.
The company is based in Shimane Prefecture, so I entered this company to engage in manufacturing in my hometown.

Customers’ voices make products

Based on customers’ voices, I generate ideas and make designs by imagining how the product is actually used.
I feel fulfillment and pleasure when my design developed by trial and error is turned into a product, and
customers like it and happily use it.

Future of manufacturing

There are a lot of ideas, including the use of ICT and full automation, but also many hurdles of cost and miniaturization.
I will make efforts in understanding the situations and issues from the view of customers to provide appropriate products timely. Besides, I would like to provide strong and durable products that are characteristic of Mitsubishi Agricultural Machinery to have customers use them happily.
There are many ideas, including the use of ICT and full automation, but also many hurdles of cost and miniaturization.

For those who want to join our company

Agriculture is and will be an indispensable industry for the society. At present, we still face various kinds of issues around the world. Why don’t we get over such challenging issues together through our technology?